cASE sTUDY
Tree Services
Our Client
This company is a leading expert in all areas of tree restoration, maintenance, conservation, removal, and cutting services in Maine, New Hampshire, and Massachusetts.
Goal:
Generate high-quality phone calls for their tree cutting business.
Project Duration:
1.5 Years (Ongoing)
Problem Statement:
The company needed new business and quality phone calls for their skilled workforce. They had a hard time generating phone calls and leads.
Date
Client Name
Project Type
-
- The team used search ads which used keywords to match the user’s interests.
- Each campaign had an ad pointing to the client’s specific landing page.
- This was a very healthy campaign with a very healthy ad impression size of 15k+ views.
- After generating quality link clicks and phone calls, we did not create a similar campaign for remarketing.
Strategy (Overview)
The client wanted to grow their brand and reputation by showcasing their work on their
website. The team decided to set up a simple search campaign optimized for each keyword.
The target audience was based on income and interests:
| Target Audience | Interest: | Language: | Age group: | Income class: |
|---|---|---|---|---|
| Custom Audience | In the market for tree cutting | English | 35 – 65+ | Top 41% and above |
This strategy did two things, it targeted people who showed interest in home improvement and it targeted people who were in the local area.
Key Metrics
| Unique Impressions |
Phone Calls |
Conversions | CTR |
|---|---|---|---|
| 31,943 | 157 | 142 | 2.26% |
$Budget: $2,000 Per Month
Location: MAINE, NEW HAMPSHIRE,
AND MASSACHUSETTS
Solution (Campaigns Used):
Search Ads: Finding people who are intentionally
looking for the client’s services.
Click-to-Call Ads: Generating call only ads for all
business types
The Google Ads team actively optimized each campaign
to achieve optimal results.
Final Outcome
We were able to generate new leads for each storage
facility in their respective locations.