cASE sTUDY
Luxury Real Estate Company
Our Client:
This company sells ultra-high quality inflatables that are made for various markets, including “mega yachts, resorts, commercial waterfronts, and residential lakefronts.
Goal:
The client wanted to find an easy and cost-effective way to build awareness and re-engage people who had visited the online store, with the overall aim of generating Leads.
Project Duration:
3 Weeks
Problem Statement:
Trying to reach the highest number of consumers around the Christmas holiday season. They were completely new to the United States market with zero presence.
Date
Client Name
Project Type
Number of Leads Per Month
| Week 1 | Week 2 | Week 3 | |||
|---|---|---|---|---|---|
| Number of Leads | Cost Per Lead | Number of Leads | Cost Per Lead | Number of Leads | Cost Per Lead |
| 14 | $2.60 | 35 | $1.55 | 21 | $1.45 |
Key Metrics
| Reach | Leads | CPL | CPC | CTR |
|---|---|---|---|---|
| 10,828 | 70 | $1.86 | $0.10 | 10.56% |
Strategy (Overview)
Our strategy was divided into phases in which we tested different
combinations of targeting to increase leads and lower CPA.
01 The First Phase
We performed in-depth market research and competitor analysis.
02 The Second Phase
We effectively utilized the existing campaign’s data (especially leads) and created a set of special ad audiences.
03 The Third Phase
In our last phase, we remarketed to the warm leads that did not previously convert.
Solution
Using a lookalike audience really helped find people who were similar to
our customers and contacts.
Final Outcome
We were able to generate 70 high quality leads at a CPR of $1.86
for this client.