cASE sTUDY
Facebook Ads Case Study
Our CLient
This company provides luxury real estate services in Irvine, California. They are client-focused, helping to relieve stress in the home buying process.
Date
Client Name
Project Type
Challenge
This campaign belonged to the housing special category and was location-specific. Over a period of time, the lead count can begin to decrease. We
needed to overcome the challenge of lowering the campaign’s cost per result.
GOAL
Our goal was to generate quality leads for the client and lower the campaign’s CPR.
Strategy (Overview)
Our strategy was divided into phases in which we tested different
combinations of targeting to increase leads and lower CPA.
The First Phase
We effectively utilized the existing campaign’s data (especially leads) and created a set of special ad audiences.
The Second Phase
In our second phase, we converted prospects into leads by collecting their data via previously running campaigns.
The Third Phase
In our last phase, we remarketed to the warm leads that did not previously convert.
Solution
After performing split-tests between single image ads and the carousel ads, we found that the carousel ads were more effective for this campaign.
Final Outcome
We successfully achieved our goal and reduced the campaign’s CPR by almost 50%. The client began generating significant revenue from the ads.